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How To Respond To Hot Leads

Congratulations! You’ve received a HOT LEAD from!

But what exactly does this mean? And what should you do next?

A HOT LEAD is the contact information for an individual who has gone to the website, read about one of your bicycle tours and filled out a short form requesting that you (the company in charge of that particular bicycle tour) get in touch with them.

This usually means that either the individual has a question about participating in your bicycle tour or they are ready to sign up and join the bicycle tour that you have created. Whatever the case, you should understand that this person is very likely to become a paying customer of yours in the future, so treat them well!

Once you receive a HOT LEAD from GoBicycleTouring, you should get in touch with the individual in question right away. You should generally try and respond to all HOT LEADS in 48 hours or less. The sooner, the better!

Depending on how much information the HOT LEAD has provided, you may wish to call, email or contact that person through the post.

If you respond to your HOT LEAD via email, you might say something like:

If you are going to call your HOT LEAD, use a similar script. Let the individual know that you are calling in regards to their request for information. Then ask them if they have any questions or if there is a day/time that they would like to schedule a tour.

If following up via snail mail, you’ll likely want to send your HOT LEAD a brochure, information packet or whatever other marketing materials you might have. Then put in a personal note that says something like, “Thanks so much for your interest in our bicycle tours. If you have any questions or would like to book a tour with us, please don’t hesitate to get in touch.”

Be sure to keep track of all the HOT LEADS you receive from GoBicycleTouring. Save them in a special folder in your computer, enter them in your customer/contact database, or create a spreadsheet where you can keep track of which individuals have been contacted, who has been converted into a paying customer, etc.

At GoBicycleTouring, we work hard to deliver high-quality customer leads to you, but after that, the selling of your tours is entirely up to you. Keep track of how many signs up you receive from GoBicycleTouring and your other lead sources. This is vitally important when it comes to marketing your business in the future and knowing which lead sources are worth are investing in in the future. Over time, I think you will see that the value we provide at GoBicycleTouring in regards to the number of leads and sign-ups that we deliver to your company, far outweighs the small cost of our service.

Finally, don’t be afraid to follow up with your HOT LEADS on more than one occasion. People are busy and it may take two, three, four or more follow up emails, phone calls or snail mail packages before an interested individual becomes a paying customer. Follow-up is key when it comes to HOT LEADS.

In summary, treat HOT LEADS as new potential customers. Follow up with them right away. Keep track of your HOT LEADS and make note of how many sign-ups you receive… and continue to follow up. Just because a HOT LEAD doesn’t respond right away doesn’t mean they aren’t interested. That individual us likely just busy, on vacation, or wishing to participate in your bicycle tour at some future date. Follow up, follow up, follow up!